- The IPL media rights have been sold for a cumulative fee of INR 107.5 crore (TV and Digital).
- The per-match revenue puts the IPL second on the list, only behind the NFL.
- The likes of NBA, EPL, etc. slot behind the T20 cricket league in the list.
The BCCI fetched a whopping Rs 23,575 crore (Rs 57.5 crore per game) for TV rights while Package B went for Rs 20,500 crore (Rs 50 crore per game). The figures have seen the T20 league sit second in the standings, not too far away from the No. 1 spot.
NFL has 7 broadcasters: BCCI secretary Jay Shah lays down plans for IPL media rights auction
The potential of our nation is endless: Aakash Chopra reacts to IPL media rights auction
Top sports leagues in the world in terms of per-game cost (including both TV and digital):
NFL: USD 17 million
- IPL: USD 13.4 million
- English Premier League: USD 11 million
- Major League Beaseball: USD 11 million
- NBA: USD 2 million
– Figures as per Times of India“At present, a National Football League game costs a broadcaster about $ 17 million, which is the highest for any sports league. That’s followed by the English Premier League, at $ 11 million, and the Major League Baseball figure, too, is roughly the same. In the last five-year cycle, we got $ 9 million from one IPL game. This time, going by the present minimum base price that we have set, BCCI will get paid $ 12 million per IPL match. That’s a giant leap for Indian cricket on the world stage. We will be just behind NFL, ”BCCI Secretary Jay Shah had earlier told The Indian Express in an interview.
A total of 7 companies said to have competed for the media rights of IPL for the 2023-2027 cycle. While Star India is said to have the media rights for Television, the digital rights went to Viacom 18.
Packages C and D are still up for grabs, the overall valuation is set to soar even higher. Package C has 98 games for five years in the non-exclusive digital category while package D will invite bids for overseas TV and digital rights.